If your spreadsheet isn’t up to date, or if it includes inaccurate or irrelevant information, it could compromise the integrity of your messaging. Accordingly, there’s significant room for error. You’re going to be relying on the integrity of your data sheet and the functionality of automation when managing your campaign. Fortunately, you can combat this by spending more time adding value to your outgoing emails-and by personalizing your messages as much as possible. If it seems like your message was generically written and mass marketed, your recipients won’t be receptive to its content. Even if you’re personalizing messages to an extent, the automated nature of your emails could make them seem like spam. There are also some downsides to consider: Mail merge gives you a chance to work within your existing Gmail account, while still getting the best out of your sales and marketing strategies. Gmail is one of the best email platforms around, but it’s not built to help you send cold email outreach blasts or manage email marketing campaigns. Use mail merging to take advantage of all your customer data stored in spreadsheets. If you have an existing list of prospects or leads in Google Sheets (or in another spreadsheet format), mail merging helps you take advantage of it in Gmail. Utilizing spreadsheets and other data.If you’re creating and managing campaigns regularly, this could help you save hours of time. You can work almost exclusively within Gmail (with the help of another platform in some cases) and plan an entire campaign in the space of just a few clicks. Mail merging with Gmail simplifies the process. Sending lots of emails to different people in a list can be complicated-especially if you have lots of variables to consider, or if you’re managing a big list. With mail merging and personalization, your email will come from your actual Gmail account which will help to make your email stand out as real and organic-making it much more likely to land in an actual inbox, and get opens and responses. More pressingly, if your email seems like a sales or marketing email, Gmail could automatically send it to the Promotions tab. If your email seems too spammy, it could be flagged and sent to spam before it ever reaches a recipient.
Deliverability is always an issue in email marketing. It’s a good way to “warm up” an otherwise “cold” email campaign.
Use mail merging in Gmail to address individuals on your mailing list specifically, or provide different pieces of content to different types of customers. Research shows that personalized emails tend to perform better they get more opens, have higher response rates, and tend to increase your overall ROI. Mail merging allows you to personalize messages you’re sending out in Gmail. These are some of the top benefits of mail merging in Gmail: There are some pros and cons to consider with mail merging. The Pros and Cons of Mail Merging in Gmail You may also be able to customize other fields, like offering different discount codes to different people based on how they signed up. You could use mail merge to automatically populate and customize the name field, sending a personalized email to each person in your list. It includes some information about your brand, and a discount code for their first order. Put simply, mail merging allows you to use an existing spreadsheet (or other easily parsed database) to customize individual emails based on a preexisting template.įor example, let’s say you’re designing a welcome email to send to your newest customers. Mail merging in Gmail is a strategy used to make cold emailing and email marketing simpler and more effective. The Pros and Cons of Mail Merging in Gmail.
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